Athens Fanbase Relationship

Creating a brand takes time and patience.  Many rely on social media as a platform to begin promoting their product.  Companies immediately want to have fans raving about their products through every social media forum. However, sometimes they need to find ways to go out of their way to find true advocates of their brand.  Over the past 7 years, On  Tour 24/7 has worked to build up companies to help them acquire a wider fanbase. So, how have we worked to turn followers of a brand into advocates of the brand?

On Tour 24/7 begins by researching why an audience would be compelled to assist you and share their experiences.  On Tour 24/7 took the time to immerse ourselves in our Athens audience and find out what makes them spend time telling their friends about a product.  What part of the product compelled them to change their opinion or possibly become a spokesperson for the product? Oftentimes it is because a product worked over the expectations you originally had in place. Your connection may begin online, but marketers over the years have found innovative ways to introduce products.  Thus, you have experiential marketing.

When On Tour 24/7 takes on a new product, we start by looking at the numbers. Financially, how much has this company made over the fiscal year through promoting on different social media platforms? It is great to have x amount of followers, but just think what these followers could be doing if used in a different capacity. People are more likely to continue buying a brand they enjoy, so turn those consumers into walking billboards.

One of the best tools On Tour 24/7 has utilized is our ability to foster a relationship with our customers.  We spend time finding out what the best methods of experiential markets are for your area and demographics. We wonder how your companies can help to reach a new audience to make your product more widely known.  For this we use our brand ambassadors.

Brand ambassadors typically begin as an advocate.  They use their name to help build your business by retweeting, wearing the brand or possibly immersing your audience into the brand. When you immerse value to your company.  Ambassadors are viewed as leaders.  On Tour 24/7 likes to hear their voice to what could help to improve the product or help us reach a broader audience base.

We believe in the importance of fostering a relationship between our advocates and brand ambassadors. On Tour 24/7 believes in the give-give aspect of experiential marketing.  We know this will lead to learning.  When people feel as though they are learning something new all the time, it makes experiential marketing more sustainable.

On Tour 24/7 knows our company would not be possible without customer relationships.  We are helping to build your brand into the makeup of others.  We spend ample time invested in your product so you will feel comfortable investing in us.