When you need unconventional, hyper publicity, you are looking for something different than the traditional box type of marketing. You need guerilla marketing and you need our event promo staff to work the event. This type of experiential promotion establishes direct contact with customers and brings your product or service into focus with the main goal being to elicit an emotional response in the customer or client and have them remember your brand.
Some of the best Guerilla Marketing ideas are centered around promotional events, product launch parties, and different types of trade shows. For instance, perhaps one of the most popular, award winning guerilla marketing events is the Victoria’s Secret Fashion Show which draws worldwide attention these days. Whether you have an event of this size or are seeking to make a huge impression on a smaller scale, we are the event promo staffing agency to choose.
Perhaps the most successful, largest scale guerilla marketing example would be the Blair Witch Project promos that took a low budget movie production filmed by amateur film students and made it into a $250 million grossing film worldwide. This was done through various promotional marketing events and tools, such as viral social media. We offer actors and promotional staff that will assist you in fulfilling all of your guerilla marketing campaigns.
Traditional marketing strategies relay messages to the consumer, guerilla marketing seeks the consumer experience something. Part of our philosophy is that we should always be creating a positive buzz that can be repeated, about a product, brand or service. We do this through marketing at creative events and unique, memorable experiences. The term guerilla marketing derives from ‘guerilla warfare’ which uses unorthodox tactics in war. We are not at war; however, we do seek to uncover the best unusual ways to help your brand to be in the spotlight.
Some newer types of guerilla marketing events are viral flash mobs, street team strategies at different events and festivals, and outside of the box experiences, like the Coca-Cola viral vending machine that dispensed lots of extra goodies including flowers, pizza, and a 12 foot sub sandwich along with extra coke. Whatever you may have in mind for the next tactic at your event, we have the promo event staff needed to pull it off without any interruption.
Many clients that we work with do not wish to employ any sort of uncommon guerilla marketing tactics, opting to have us be their promo event staffing to represent their brand that is widely recognized already and has a reputation. We excel at these types of branding events as well. Our promotional Brand Ambassadors are equipped to pay close attention to their instruction from our client and respect the atmosphere that they are to create.
